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Caesarstone's Guide to Milan 2017


Milan Design Week – the pinnacle event of the design world – attracts thousands of designers, architects, and design enthusiasts from around the world every year. This year we have put together a list of ten unmissable sites for you to visit during the event taking place between 4-9 April, spearheaded by Caesarstone’s ground-breaking collaboration with the international designer Jaime Hayon.

This is the fifth consecutive year that Caesarstone® has exhibited at Milan Design Week, the pinnacle event of the design world. This year, Caesarstone® is returning to Palazzo Serbelloni, an impressive Milanese palace from the 18th century in the city centre (Corso Venezia 16), to unveil “Stone Age Folk” – a multi-dimensional installation by the international designer Jaime Hayon. As in a priceless piece of jewellery, Hayon will embed Caesarstone® surfaces combining innovative processing techniques and traditional stained glass techniques within the installation’s metal frame – which will be built against the historical backdrop of the Palazzo’s Ballroom.

This fantasy world is created by combining different colours, shapes, and structures inspired by the natural environment, the animal kingdom, and folklore of different cultures, ranging from Hungarian myths to African tribal influences. The Caesarstone® installation is included every year in the prestigious list of must-see sites at the Milan Design Week published by international design magazines such as Dezeen or Wallpaper, which this year chose again to hold its renowned annual party in Caesarstone’s exhibition space. For those of you who are planning to visit Milan Design Week, we recommend 10 unmissable events, exhibitions, exhibits and launches.

Caesarstone® pres. Stone Age Folk by Jaime Hayon

Caesarstone® presents the fantastical world of Jaime Hayon, taking shape through the extraordinary use of the company’s surfaces at the Palazzo Serbelloni, an impressive 18th century Milanese palace in the city centre. Palazzo Serbelloni, Corso Venezia 16 •


Invisible Outlines

At the Jil Sander fashion boutique brand, Nendo Studio, under the title “Invisible Outlines” will present new collaborations with companies such as Alias, Cappellini, Flos and Glas Italia, including 30 silicon vases in the shape of jellyfish swimming in an aquarium full of water. Jil Sander Showroom, Via Luca Beltrami 5 •


Salone del Mobile

The commercial exhibition at the Milan Trade Fair will mark the 20th anniversary of the ‘SaloneSatellite’, which presents a young and experimental design every year. Iltalian label Moroso will launch ‘Meadow’, a collection of benches by Tord Boontje, from a type of soft meadows, whereas Kartell will unveil ‘Generic C’, an innovative minimalist chair for cafes, bars and entertainment venues, designed by Philippe Starck. Fiera Milano, Rho •


White in the City

Designer Giulio Cappellini will curate six exhibitions through the Milan’s most prestigious locations, all of which are dedicated to the colour white, with the participation of renowned designers and architects such as Patricia Urquiola, Daniel Libeskind, and Studio Zaha Hadid. One exhibition, dedicated to 35 designers of the future, will include Dafi Reis Doron, who will exhibit the culmination of five years of research and creation using stools and a chaise longue which will be created using an innovative method for manufacturing upholstery. Class Editori Space, Via Marco Burigozzo 5 •



Tom Dixon returns to Milan with Multiplex under the title “Yesterday, Today, Tomorrow”. Along with his iconic designs from the past, Dixon will exhibit new collections of lighting fixtures and household items. Additionally, Dixon has invited other brands to showcase alongside him, including iota, a social design and textile craft-based brand of local communities in contemporary design. Teatro Manzoni, Via Manzoni 42 • •



The American designer Todd Bracher is a member of Humanscale, which specializes in ergonomic furniture and lighting solutions, and will create a green oasis that will include smart lighting, chairs, telephone and computer charging stations, free Wi-Fi, a special healthy and green menu, and walls decorated with vertical gardens with air freshening plants. Via Solferino 18 •


Masterly – The Dutch in Milano

The palace of Francesco Turati is hosting the Masterly exhibition again this year, exhibiting the work of 33 Dutch designers to mark the centenary of the “De Stijl” movement with a tribute to the artist Piet Mondrian, combining design, art, and craft. Palazzo Francesco Turati, Via Meravigli 7 •


Let’s Make Room For Life

Ikea returns to the Ventura Lambrate quarter along with many of the most exciting and young designers and design schools from around the world, and will exhibit its vision of future sitting rooms in a festival of design, music, and meetings with designers. Officina Ventura 14, Lambrate •


COS x Studio Swine

The London-based Studio Swine will be exhibiting its collaboration ‘new spring’ with the Swedish fashion branch COS in an unused cinema built in 1930; an installation that will address the tension between the natural and the industrial in a multi-sensory experience. Cinema Arti, Via Pietro Mascagni 8 •


A Life Extraordinary

The Dutch company Moooi will again set up a spectacular display in its 1,700-square-meter exhibition hall, using hypnotic images of insects from British photographer Levon Biss, alongside its lighting and furniture items. Via Savona 56 •


Discover More at: Caesarstone® x Jaime Hayon Mini-site

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